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The Vision

Guidance Aviation sought to expand their current branding to bring a wider range of services to their customers in the aviation industry. Through a referral, they approached Morgan Sign for updated signage of their new flight training facility. What followed was an explosion in creative concepts not only for new signage but an entire strategy for cohesive brand awareness.

 

The Execution

Morgan Sign developed a new logo with a subtle look incorporating the motion of rotor blades and initials of the company to create a new brand identity. After receiving invaluable feedback from the client, Morgan Sign continued with the new building sign and marketing pieces for the opening day event including; aircraft specs display boards, postcard mailers, business cards and decals for planes and flight simulator.

 

The Results 

At the ribbon cutting ceremony, John, owner of Guidance Aviation referred to Stephan as “A Rock Star.” A working relationship was established and Morgan Sign was brought on to continue to work with Guidance assuring the brand cohesiveness. For more information about Guidance please go to www.guidance.aero